TITLE

frequency analysis

PUB. DATE
January 2007
SOURCE
Bloomsbury Business Library - Business & Management Dictionary;2007, p3256
SOURCE TYPE
Book
DOC. TYPE
Reference Entry
ABSTRACT
A definition of the term "frequency analysis" is presented. It refers to a technique for comparing the number of opportunities to reach the same target audience in different media.
ACCESSION #
26741099

 

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