TITLE

audience research

PUB. DATE
January 2007
SOURCE
Bloomsbury Business Library - Business & Management Dictionary;2007, p526
SOURCE TYPE
Book
DOC. TYPE
Reference Entry
ABSTRACT
A definition of the term "audience research" is presented. It refers to a research carried out to measure the size or composition of the target audience for a piece of advertising.
ACCESSION #
26738369

 

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