Related Articles
- Facebook takes aim at ad blockers. Roderick, Leonie // Marketing Week (Online Edition);8/9/2016, p1
The article reports that social media firm Facebook Inc. plans to tackle the problem of advertising blocking with a software update. The update will prevent distinguishing advertisements from normal posts for ad blocking software. Andrew Bosworth, vice-president of pages and advertising at the...
- Facebook's ROI tool. Shearman, Sarah // Marketing (00253650);11/28/2012, p12
The article discusses a tool developed by the online social networking company Facebook Inc. that measures computer user activity on the Facebook social network to demonstrate return on investment for internet marketers. Topics include costs per acquisition, direct marketing, and the comments of...
- Facebook restricts direct comparison with ads on Google. McEleny, Charlotte // New Media Age;5/19/2011, p04
The article reports on the move by the social network Facebook to prohibit agencies that use its advertisement (ad) application programming interface (API) to directly compare the service with Google's. British agencies which agreed to comply with Facebook's order include Essence, TBG Digital...
- Egg on their Facebook: Users force reversal of ad approach. Klaassen, Abbey // Advertising Age;12/3/2007, Vol. 78 Issue 48, p1
The article focuses on the advertising program called Beacon, which was launched with the social network website called Facebook. The program included notifications on the sites of Facebook users which displayed their online shopping activity. The program was opposed by the users, and the...
- WHAT YOU SAY. // Advertising Age;4/4/2011, Vol. 82 Issue 14, p80
The article considers a reader public opinion poll on the real-time sale of Internet advertising by the social media company Facebook Inc.
- 13m Facebook users never touched privacy settings. // Flare (Pakistan);5/15/2013, p52
The article offers information on the Facebook Graph software which enable users to create a private setting for their Facebook account from Facebook Inc.
- Your phone's home screen is Facebook's new ad playground. Delo, Cotton; McDermott, John // Advertising Age;4/8/2013, Vol. 84 Issue 14, p0006
The article examines marketing by social media company Facebook Inc. of Home, software for mobile computing offering users access to elements of Facebook's social media Website. Television advertising created by the advertising agency Wieden & Kennedy for Home is discussed. The increased...
- Tinder set for 'major ad push' in 2016 as Facebook warns brand security is top of mind. Hobbs, Thomas // Marketing Week (Online Edition);11/4/2015, p1
This section offers marketing-related news briefs as of November 2015. Topics covered include the message given by Sean Rad, co-founder of the location-based dating and social discovery application called Tinder, on the advertising platform for the application, the effort by social media company...
- Facebook intensifies tracking of users for targeted advertising. // Hill;6/23/2014, Vol. 21 Issue 71, p17
The article reports that advertisers will be offered by the social networking company Facebook Inc. with another way for tailoring advertisements in the U.S. based on the information obtained from other websites visited and applications utilized by the user.
- Social Draws Big Ad Dollars, but Does It Really Work? Griffith, Erin // Adweek;9/26/2011, Vol. 52 Issue 33, p14
The article discusses advertising on internet social networks and includes information about digital marketing, tools that measure success on online social networking sites like Facebook, and benefits of the tools for potential marketing.