Diageo launches first-ever PMPs for Johnnie Walker

March 2015
Wholesale News (Lewis Business Media LTD);Mar2015, Issue 3, p1
Product Review
The article offers information on the launch of the Johnnie Walker Red Label whiskey price-marked packs in 70 centiliter (cl) and 35cl by alcoholic beverage company Diageo, along with the views of Patricia Mota, category development manager for convenience, Diageo Great Britain, regarding the same.


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