TITLE

Diageo launches first-ever PMPs for Johnnie Walker

PUB. DATE
March 2015
SOURCE
Wholesale News (Lewis Business Media LTD);Mar2015, Issue 3, p1
SOURCE TYPE
Periodical
DOC. TYPE
Product Review
ABSTRACT
The article offers information on the launch of the Johnnie Walker Red Label whiskey price-marked packs in 70 centiliter (cl) and 35cl by alcoholic beverage company Diageo, along with the views of Patricia Mota, category development manager for convenience, Diageo Great Britain, regarding the same.
ACCESSION #
103351538

 

Related Articles

  • Competition grows in Taiwan's whisky market. Smith, Glenn // Media: Asia's Media & Marketing Newspaper;4/9/2009, p19 

    The article reports on the impact of the growing competition in the whisky market on top brand Johnie Walker in Taiwan. It states that Johnie Walker of Diageo PLC has been attacked by a competition at both low and high end Asia label products including Matisse of UIES and Prime Blue of Suntory...

  • just On Call - Diageo Lat Am seeks spirits safety net for Scotch slip. Morton, Andy // Aroq - Just-Drinks.com (Global News);5/19/2014, p6 

    A reprint of the article "Just On Call - Diageo Lat Am Seeks Spirits Safety Net for Scotch Slip" by Andy Morton, which appeared on the web site www.just-drinks.com on May 16, 2014, is presented. Topics discussed include the dependence of beverage company Diageo's performance on Scotch according...

  • Diageo: pure cheek with pure malt.  // MarketWatch: Drinks;November 2004, Vol. 3 Issue 11, p13 

    Reports on Diageo PLC's attempt to introduce consumers to the pure malt whisky concept by launching Johnny Walker Green Label. Attempt of Diageo to reinvent whisky marketing in 2003 by introducing Cardhu Pure Malt; Failure of the Cardhu Pure Malt concept, resulting on its market withdrawal;...

  • US: Scotch fear behind Diageo Tennessee whiskey row - Brown-Forman. Morton, Andy // Aroq - Just-Drinks.com (Global News);3/21/2014, p12 

    The article discusses the claims of Brown-Forman vice president (VP) Phil Lynch that British alcoholic beverages company Diageo's moves to change laws set to standardize production of Tennessee whiskey are an attempt to weaken regional categories in the U.S. Topics covered include the higher...

  • US: Diageo hits back at Brown-Forman in Tennessee whiskey row. Morton, Andy // Aroq - Just-Drinks.com (Global News);3/21/2014, p5 

    The article reports that the British multinational alcoholic beverages company Diageo has called Jack Daniel's owner Brown-Forman anti-competitive amid an escalating war of words over the production of Tennessee whiskey. Topics covered include the legislation change supported by Diageo and...

  • Diageo: pure cheek with pure malt.  // MarketWatch: Global Round-up;November 2004, Vol. 3 Issue 11, p43 

    Reports on the withdrawal of Diageo's Cardhu Pure Malt. Company's attempt to reinvent whisky marketing in 2003 through the introduction of the concept of "pure malt" whiskey; Controversy concerning the company's "pure malt" concept; Diageo's plan to introduce its Johnny Walker Green Label.

  • Light, Mixable ... and Innovating. Strandness, Kate // StateWays;Jan/Feb2013, Vol. 43 Issue 1, p28 

    The article looks at the innovations in the Canadian whisky sector. The 2012 "Beverage Information group Liquor Handbook" stated that Canadian whisky sales grew by 0.3 percent to over 4.1 million 2-liter cases to 33.1 percent of overall whiskey sales. Maple syrup has been the main ingredient of...

  • Editor's Viewpoint -- Diageo's Sale of Bushmills an Admission of Defeat to Pernod Ricard's Jameson? Wehring, Olly // Aroq - Just-Drinks.com (Global News);11/6/2014, p7 

    The article discusses the alcoholic beverage company Diageo's full control of the Don Julio brand and divestment of the Busmills Irish whiskey. Topics discussed include Diageo's move indicating the potential for Tequila, its sale of the Bushmills to Casa Cuervo in exchange for full ownership of...

  • Johnnie Walker's goal: quadruple sales. Mullman, Jeremy // Advertising Age;10/15/2007, Vol. 78 Issue 41, p1 

    The article reports that the distilling company Diageo told a meeting of liquor wholesalers that it planned to quadruple sales of its Johnnie Walker brand Scotch whiskey by the end of 2010. This would make Johnnie Walker the largest-selling liquor brand in the world. Some beverage industry...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics