TITLE

Preface

AUTHOR(S)
Alba, Joseph W.; Wesley Hutchinson, J.
PUB. DATE
January 1998
SOURCE
Advances in Consumer Research;1998, Vol. 25 Issue 1, preceding p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Proceeding
ABSTRACT
The article presents information about the 25th Annual Conference of the Association for Consumer Research (ACR) which was held in Denver, Colorado on October 16 to 19, 1997. 67 research papers were presented at the conference and focused on topics such as research methods, consumer issues, and research philosophy. The author thanks several people for their help in organizing the conference.
ACCESSION #
988815

 

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