TITLE

E-PRODUCT DEVELOPMENT SYSTEMS AND NEW PRODUCT OUTCOMES: A CONCEPTUAL FRAMEWORK

AUTHOR(S)
Sethi, Rajesh; Pant, Somendra; Sethi, Anju
PUB. DATE
January 2002
SOURCE
AMA Winter Educators' Conference Proceedings;2002, Vol. 13, p373
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
In hopes of improving the effectiveness of their new product development process, many firms are eager to adopt Web-based or e-NPD systems for integrating various new product development activities. However, few would argue that the mere use of e-NPD systems will improve the new product development process. Yet, we know little about how and when these systems can be used for enhancing new product development.
ACCESSION #
9864170

 

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