TITLE

UNDERSTANDING NEW PRODUCTS PERFORMANCE: A METAL ANALYSIS

AUTHOR(S)
Pattikawa, L.H.; Verwaal, E.; Commandeur, H.R.
PUB. DATE
January 2002
SOURCE
AMA Winter Educators' Conference Proceedings;2002, Vol. 13, p137
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
The authors describe a meta analysis of new product performance that includes 53 studies and involves 5309 firms. The relationships between new product performance and 34 variables are investigated, as well as the potential moderators of these relationships. The results indicate that variables such as top management support, communication and information exchange, integration, management skill, resources and marketing synergypossess stable and significant relationships with NPP. Relationships with classical predictors such as product advantage and strategic orientation show potential moderators. The findings also reveal some inconsistencies with the recent published meta analysis on the same subject. The authors suggest that the differences in the method of collecting observations contribute to these inconsistencies.
ACCESSION #
9864043

 

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