TITLE

Magic and Consumer Behavior

AUTHOR(S)
Otnes, Cele
PUB. DATE
January 1996
SOURCE
Advances in Consumer Research;1996, Vol. 23 Issue 1, p353
SOURCE TYPE
Academic Journal
DOC. TYPE
Proceeding
ABSTRACT
The article summarizes a special session of a conference of the Association for Consumer Research (ACR) on the relationship between magic and consumer behavior. Papers presented at the session on topics including the relationship between consumer demand for transformational experiences and magic, on the elements of magic in cosmetics marketing and on if consumers experience transformations through product usage are discussed.
ACCESSION #
9509150055

 

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