TITLE

New Insights Into Variety Seeking

AUTHOR(S)
Strahilevitz, Michal; Read, Daniel
PUB. DATE
January 1996
SOURCE
Advances in Consumer Research;1996, Vol. 23 Issue 1, p271
SOURCE TYPE
Academic Journal
DOC. TYPE
Proceeding
ABSTRACT
The article considers a special session of a conference of the Association for Consumer Research (ACR) on variety seeking as a form of consumer behavior. Papers presented at the session on the motivation of consumers to seek an optimal stimulation level, on sensory satiation of consumers and on motivation of consumers to seek variety among choices of products or services are discussed.
ACCESSION #
9509150003

 

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