TITLE

MOM, I WANT THAT!: THE EFFECTS OF PARENTAL STYLE, GENDER AND MATERIALISM ON CHILDREN'S CHOICE OF INFLUENCE STRATEGY

AUTHOR(S)
Manchanda, Rajesh V.; Moore-Shay, Elizabeth S.
PUB. DATE
January 1996
SOURCE
AMA Winter Educators' Conference Proceedings;1996, Vol. 7, p81
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
Examines the impact of parental style, gender and materialism on children's strategy use. Assessment of parents' and children's perceptions; Gender differences in children's choice of influence strategies of which parents are unaware; Level of the lack of insight among parents of girls.
ACCESSION #
9476747

 

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