TITLE

Seeing is Not Necessarily Believing: Interactions Between Prior Beliefs and New Information in Consumer Judgment and Choice

AUTHOR(S)
Pechmann, Cornelia
PUB. DATE
January 1995
SOURCE
Advances in Consumer Research;1995, Vol. 22 Issue 1, p430
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
Information about several papers discussed at a conference held in 1995 sponsored by the Association for Consumer Research (ACR) on the impact of consumers' prior beliefs and novel information on consumer choice is presented. Topics include product inferences, corrective advertising, and changing favorable product opinions.
ACCESSION #
9307155661

 

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