TITLE

Managing Attention

AUTHOR(S)
Janiszewski, Chris; Bickart, Barbara
PUB. DATE
January 1994
SOURCE
Advances in Consumer Research;1994, Vol. 21 Issue 1, p329
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
The article discusses presentations from the 21st Annual Conference of the Association for Consumer Research, held October 7-10, 1993 in Nashville, Tennessee that covered topics related to how retailers can manage consumer attention. A paper presented by Stephen J. Hoch, Zavier Dreze, and Mary E. Purk discussed research which assessed the sales and profit potential of micro-merchandising. A study by Chris Janiszewski addressed the influence of display factors on attention.
ACCESSION #
9307155653

 

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