TITLE

Agent Decision Making: Understanding and Predicting the Preferences of Others

AUTHOR(S)
West, Pairicia M.; Brown, Christina L.
PUB. DATE
January 1994
SOURCE
Advances in Consumer Research;1994, Vol. 21 Issue 1, p291
SOURCE TYPE
Academic Journal
DOC. TYPE
Proceeding
ABSTRACT
The article discusses presentations from the 21st Annual Conference of the Association for Consumer Research, held October 7-10, 1993 in Nashville, Tennessee that covered topics related to agent decision makers, or individuals employed to make consumer decisions on behalf of a client. A paper by Patricia M. West looked at a study on agents' abilities to learn their clients' preferences, while a paper by Christina L. Brown addressed decisions made by marketers on behalf of consumers.
ACCESSION #
9307155613

 

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