TITLE

Rumors, Refutations, and Conflicts of Interest: Problems in Dealing With Unreliable Information

AUTHOR(S)
Skurnik, Ian
PUB. DATE
January 2005
SOURCE
Advances in Consumer Research;2005, Vol. 32 Issue 1, p274
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
Information is provided on several papers presented at the 32nd Annual Conference of the Association for Consumer Research (ACR), held in Portland, Oregon October 7-10, 2004 on topics related to the impact of unreliable information. Topics covered include using repetition in order to discredit information to consumers, designing refutations of misleading advertisements, and the risks of disclosing a conflict of interest. Researchers featured include Ian Skurnik, Anne L. Roggeveen, and Daylian Cain.
ACCESSION #
83386616

 

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