TITLE

Cognitive Mechanisms That Underlie Reference Price Effects

AUTHOR(S)
Thomas, Manoj
PUB. DATE
January 2005
SOURCE
Advances in Consumer Research;2005, Vol. 32 Issue 1, p72
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
Information about several papers discussed at the 32nd Annual Conference of the Association for Consumer Research (ACR) held October 7-10, 2004 in Portland, Oregon on cognitive mechanisms related to reference price effects is presented. Topics covered include advertised reference prices (ARPs), repetition, and consumers' price perceptions. Featured researchers included Julia Belavsky, Geeta Menon, and Robert S. Wyer.
ACCESSION #
83386521

 

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