TITLE

Consumer Resistance: Societal Motivations, Consumer Manifestations, and Implications in the Marketing Domain

AUTHOR(S)
Fournier, Susan
PUB. DATE
January 1998
SOURCE
Advances in Consumer Research;1998, Vol. 25 Issue 1, p88
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
The article describes research papers pertaining to consumer resistance to marketing that were presented at the Conference of the Association for Consumer Research held from October 16 to 19, 1997 in Denver, Colorado. Topics include consumer skepticism of marketing practice, marketing research, and aversion in brand choice.
ACCESSION #
83386408

 

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