TITLE

Individual and Situational Influences on Purchase Goal Specification

AUTHOR(S)
Holden, Stephen J. S.
PUB. DATE
January 1994
SOURCE
Advances in Consumer Research;1994, Vol. 21 Issue 1, p589
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
The article considers a session of a conference of the Association for Consumer Research on the role and influence of goals on consumer purchasing decisions. Papers presented at the session on topics including external and internal influences on goal formation, the concept of consumer consideration sets and the influence of individual and situation involvement in goal structures.
ACCESSION #
83373903

 

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