TITLE

Interdisciplinary Insights into Incongruity: Cognition, Language, and Art

AUTHOR(S)
Braig, Bridgette M.
PUB. DATE
January 1999
SOURCE
Advances in Consumer Research;1999, Vol. 26 Issue 1, p156
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
The article covers presentations from the the 26th Annual Conference of the Association for Consumer Research, held in Montreal, Canada October 1-4, 1998, on topics related to incongruity in consumerism. Summaries are provided on papers presented during the conference, covering subjects such as evaluative judgments, the cognitive activities resulting in detection of incongruity, and consumer response to abstract art.
ACCESSION #
83144262

 

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