TITLE

Influence Professionals

AUTHOR(S)
Sujan, Harish
PUB. DATE
January 1997
SOURCE
Advances in Consumer Research;1997, Vol. 24 Issue 1, p334
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
The article reports on speeches given at the 24th Annual Conference of the Association for Consumer Research in Tucson, Arizona on October 10-13, 1996 with a focus on persuasive communications. Topics discussed include author Robert Cialdini's talk about the ethics of influence and the need for consumer research to focus on organizational psychology, a talk by researcher Subramanian Sivaramakrishnan on consumer stereotypes of salespeople, and researcher Peter Wright's talk on consumers' schemas.
ACCESSION #
83112733

 

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