TITLE

Psychological Correlates of Deal Proneness and Deal-Responsive Behavior

AUTHOR(S)
Lichtenstein, Donald R.
PUB. DATE
January 1997
SOURCE
Advances in Consumer Research;1997, Vol. 24 Issue 1, p272
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
The article reports on several papers presented at the 24th Annual Conference of the Association for Consumer Research in Tucson, Arizona on October 10-13, 1996 with a focus on consumer decision making and consumer behavior. Topics discussed include a domain-specific analysis of the psychological correlation of deal proneness, the role of restrictions by advertisers and retailers in emphasizing the value of deals, and consumer thought processes during decision making and point-of-purchase sales.
ACCESSION #
83112718

 

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