TITLE

Preface

AUTHOR(S)
Scott, Linda; Arnould, Eric
PUB. DATE
January 1999
SOURCE
Advances in Consumer Research;1999, Vol. 26 Issue 1, preceding p1
SOURCE TYPE
Academic Journal
DOC. TYPE
Proceeding
ABSTRACT
The article offers information on the 26th annual conference of the Association for Consumer Research (ACR) held in Montreal, Quebec from October 1-4, 1998. The conference's focus on consumer behavior, goal of engaging alternate perspectives, and offerings of working paper sessions and roundtable discussions are also commented on.
ACCESSION #
6686416

 

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