TITLE

TOWARD ECOLOGICALLY ORIENTED INQUIRY IN MARKETING

AUTHOR(S)
Stewart, David W.
PUB. DATE
January 1987
SOURCE
AMA Winter Educators' Conference Proceedings;1987, p266
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
Presents the perspectives that seeks to reconcile the opposing views on the nature of scientific inquiry in marketing. Basis of epistemology of marketing; Debate between positivists and humanist in marketing; Elimination of the basis of knowing characterize by extreme objectivity.
ACCESSION #
6221270

 

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