Rittenburg, Terri L.; Mittelstaedt, Robert A.; Wikstrom, Solveig R.
January 1989
AMA Winter Educators' Conference Proceedings;1989, p289
Conference Proceeding
Focuses on the consequences of consumer information systems in the United States. Emphasis on provision of information to consumers; Absence of information disclosure programs on the nature of heterogeneous demand of goods; Use of information to communicate with consumers on the product.


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