Acura: 2 new models should improve profits

Jackson, Kathy
February 2006
Automotive News;2/20/2006, Vol. 80 Issue 6190, p52
Trade Publication
This article focuses on a meeting between the executives of American Honda Motor Co. Inc. and the automobile dealers of the Acura automobile. Dealers were told at the meeting that the arrival of the redesigned MDX SUV and the new RDX crossover automobiles this year should help to increase their profits. Mike McGrath, chairman of the Acura dealer council, said that he believes that luxury cars deserve a performance engine. McGrath said dealers also discussed Acura's brand image. Dick Colliver, sales chief for American Honda Motor, said that Acura needs to redefine its image and emerge as a more upscale brand.


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