TITLE

The Surprising Effects of Affect

PUB. DATE
January 2016
SOURCE
Advances in Consumer Research;2016, Vol. 44, p219
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
The article offers information on several research papers presented at the 47th Annual Conference of the Association for Consumer Research (ACR) held in Berlin, Germany, October 27-30, 2016. Topics of the presentations include qualitative and quantitative review of the effects of affect, contribution of affect research to our understanding of consumer behavior and role that affective feelings play in people's judgments and decisions.
ACCESSION #
122352610

 

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