TITLE

The Heart and/or the Mind 2.0: How Affective Inputs Can Improve Our Understanding of Cognitive Processing

PUB. DATE
January 2016
SOURCE
Advances in Consumer Research;2016, Vol. 44, p185
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Proceeding
ABSTRACT
The article offers information on the session "The Heart and/or the Mind 2.0: How Affective Inputs Can Improve Our Understanding of Cognitive Processing" during the 47th Annual Conference of the Association for Consumer Research (ACR) held in Berlin, Germany on October 27-30, 2016. Topics include formation of emotional reference point; affective forecasting ability and self-regulatory success in hate of fruit salad; and impact of choosing versus rejecting alternatives on information processing.
ACCESSION #
122352604

 

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