TITLE

The Graying of the TV Viewer

AUTHOR(S)
UMSTEAD, R. THOMAS
PUB. DATE
September 2014
SOURCE
Multichannel News;9/8/2014, Vol. 35 Issue 33, p31
SOURCE TYPE
Periodical
DOC. TYPE
Opinion
ABSTRACT
The author says a new study on the rising age of television viewers, and primetime ratings results from the current summer's top cable networks showing double-digit declines among the 18-34 audience during the period of May 26 to August 31, 2014, should cause programmers some concern.
ACCESSION #
97947185

 

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