The Graying of the TV Viewer

September 2014
Multichannel News;9/8/2014, Vol. 35 Issue 33, p31
The author says a new study on the rising age of television viewers, and primetime ratings results from the current summer's top cable networks showing double-digit declines among the 18-34 audience during the period of May 26 to August 31, 2014, should cause programmers some concern.


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