TITLE

DM has come out of the recession stronger than ever

AUTHOR(S)
Parsons, Russell
PUB. DATE
April 2014
SOURCE
Marketing Week (Online Edition);4/14/2014, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The author explores his views on the prevalence of direct marketing channels following the 2008 recession. Topics discussed include the influence of direct marketing on marketing, email and mail as tools for engagement and brand building, and marketing mix. Also mentioned is the definition of direct marketing as data drive, personal communications.
ACCESSION #
95667957

 

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