DM has come out of the recession stronger than ever

Parsons, Russell
April 2014
Marketing Week (Online Edition);4/14/2014, p1
Trade Publication
The author explores his views on the prevalence of direct marketing channels following the 2008 recession. Topics discussed include the influence of direct marketing on marketing, email and mail as tools for engagement and brand building, and marketing mix. Also mentioned is the definition of direct marketing as data drive, personal communications.


Related Articles

  • Fit for the doormat. Reed, David // Precision Marketing;9/9/2005, Vol. 17 Issue 45, p17 

    Discusses the issues concerning the door-to-door selling sector in Great Britain. Arguments on the increasing creativity gap in the sector; Financial constraints on the creative solutions that can be proposed for door-to-door selling; Techniques used by agencies to meet the increasing level of...

  • Is your bin ladened? Reed, David // Precision Marketing;5/4/2007, Vol. 19 Issue 13, p35 

    The article focuses on environmental concerns about waste resulting from door-to-door mailing in the direct marketing industry in Great Britain. Some consumers view the mailed items as junk. The industry needs to take account of how negative perceptions might turn into hostility. One mechanism...

  • Junk mail to skiddoo as new approach to direct marketing takes shape. May, Philip R. // Marketing News;10/10/88, Vol. 22 Issue 21, p18 

    The article discusses direct marketing. There are three direct marketing approaches, direct response, direct mail and mail order. Direct response is an advertising technique which encourages consumers to respond in any form of medium. Direct mail is just like any other advertising medium, except...

  • The losing control freaks take a bow.  // Precision Marketing;1/7/2005, Vol. 17 Issue 10, p36 

    This article discusses a strategy for direct marketing. The party season is over and it's back to sending out the old "mailus junkus." But for those who managed to avoid stumbling around the Christmas parties grasping for the nearest half-dressed piece of flesh, never mind, there is still next...

  • Who says direct isn't welcome? Edwards, Rob // Precision Marketing;6/24/2005, Vol. 17 Issue 34, p9 

    The article presents the author's views on direct marketing. A recent study into consumer attitudes to direct marketing and privacy has shown some distinct similarities between Australian and British consumers, with a majority of consumers in both countries reporting that they are happy to...

  • Direct choice: Red Letter Days. Kershaw, Simon // Marketing (00253650);12/1/2004, p10 

    The article presents information on direct marketing. When mailing from Red Letter Days hits home, the insight is spot-on announcement 'Get ready to be adored.' Then mail explains that by rewarding hard-grafting staff with Red Letter Days, they will scarcely be able to contain their gratitude....

  • Direct choice: Guinness. Wheeler, Gavin // Marketing (00253650);9/2/2004, p10 

    This article focuses on the direct marketing campaign of the company Guinness. The author received card on his birthday. Inside the mailing was a black card with a picture of a white light-switch. There was lots of color and, oh joy, three magic words, thus far unuttered, "Happy Birthday Gavin."...

  • It's All in the Package. Castle, Bob // Direct;3/15/2005, Vol. 17 Issue 4, p36 

    Presents an article about the use of package insert broker in direct marketing. Features of package insert broker; Comments on the marketing elements of the medium; Problems associated with the application of package insert programs in direct selling; Importance of proper management of the...

  • Door-to-door time restrictions found unconstitutional. Schneidman, Diane // Marketing News;3/13/87, Vol. 21 Issue 6, p4 

    The article reports on the unconstitutionality of the city ordinances that limit door-to-door solicitation hours. The U.S. Supreme Court has ruled that restricting the time for door-to-door solicitation violate free-speech rights. The ruling may only apply for noncommercial solicitation but not...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics