TITLE

5 keys to uncover midyear client opportunities

AUTHOR(S)
PROSSER, LAUREN W.
PUB. DATE
May 2013
SOURCE
Accounting Today;May2013, Vol. 27 Issue 5, p13
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The author offers tips on how accounting firms can grow their businesses. She suggests that firms train their team about the specific value provided by each service offerings as well as the ability to communicate this value to clients. She also proposes the incentivization of staff members who can successfully identify opportunities beyond the client base. Lastly, the author calls on firms to improve on their targeted communications by grouping clients according to their commonalities.
ACCESSION #
87632690

 

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