TITLE

Brands should embrace customers who complain

AUTHOR(S)
Chahal, Mindi
PUB. DATE
January 2013
SOURCE
Marketing Week (Online Edition);1/16/2013, p7
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The author describes how companies should deal with customers who complain. Andrew Aldred, head of marketing at mycustomerfeedback.com suggested that customer grievances can be an immediate and free source of insight available to businesses on a daily basis and that customer service and marketing department need to align and communication more effectively. The author points out how companies should properly deal with customer feedback as in the case of Lego.
ACCESSION #
84934829

 

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