The Internet: You Can't Beat It, So Join It

Martinson, Eric
September 2012
Qualified Remodeler;Sep2012, Vol. 38 Issue 9, p16
The author discusses strategies for home-improvement contractors on how to take advantage of the Internet and improve their online presence. He suggests the need for the industry to use their award-winning services and projects through video and photographs, and post them in their website and social media sites. He advises contractors to create press releases and announce their affiliations, accolades and awards, while sending thank you to customers who contact their companies.


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