TITLE

What do we really mean when we say we will not track online?

AUTHOR(S)
BRANAM, SARAH
PUB. DATE
May 2012
SOURCE
Advertising Age;5/7/2012, Vol. 83 Issue 19, p98
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The author offers opinions on U.S. Internet advertising and marketing law and regulation. It is argued that the do not track proposal offered by the Federal Trade Commission (FTC) was intended to provide consumers with the right to prevent their Internet searching from being used for targeting advertising at them, not to prevent advertisers from using that information to improve their own products of services.
ACCESSION #
75055276

 

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