Is 4seven just a big fat gimmicky rebadging?

O'Reilly, Lara
March 2012
Marketing Week (Online Edition);3/9/2012, p4
Trade Publication
The author offers views on the potential of 4seven, a television (TV) channel launched by British television broadcasting company Channel 4. She explains that the channel will feature programmes that are deemed popular among webloggers, critics, and social media users. While she acknowledges the plan of the firm to deepen engagement with viewers, she questions its effectiveness due to the high risk of bias from users of social networking web sites Facebook and Twitter.


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