TITLE

Is 4seven just a big fat gimmicky rebadging?

AUTHOR(S)
O'Reilly, Lara
PUB. DATE
March 2012
SOURCE
Marketing Week (Online Edition);3/9/2012, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The author offers views on the potential of 4seven, a television (TV) channel launched by British television broadcasting company Channel 4. She explains that the channel will feature programmes that are deemed popular among webloggers, critics, and social media users. While she acknowledges the plan of the firm to deepen engagement with viewers, she questions its effectiveness due to the high risk of bias from users of social networking web sites Facebook and Twitter.
ACCESSION #
73467896

 

Related Articles

  • Thinking beyond channel idents.  // Televisual;Apr2006, p18 

    The author reflects on the channel branding of television stations in Great Britain. The author presents that channel branding creates a sense of destination and environment. He points that packaging and presentation of the channel's content is also important not only to channel branding but...

  • Growing pains of Channel 4. Turner, Catherine // Marketing Week;10/11/2007, Vol. 30 Issue 41, p24 

    The article discusses the status of Channel 4 as it enters its 25th year of providing television broadcasting service in Great Britain. Critics perceived that the broadcasting firm is already past its prime due to the decrease in viewership. However, the author inferred that the company has...

  • A MOMENT WITH MARQUIS. Marquis, Simon // Campaign;9/2/2005, Issue 36, p13 

    Presents views of the author on the current television broadcasting row between television broadcasting companies Channel 4 and Sky Network Television Ltd. Discussion on the broadcasting rights of Test match cricket in England; Discussion between former Director of Channel 4, David Brook, and...

  • Just don't f*** it up.  // Campaign;12/7/2012, Issue 49, p12 

    The article focuses on the approach of Channel 4 on high quality programming. It states that the television programmes for minority audiences should not be underfunded but should be the finest offerings of the channel. It says that the television program "My Beautiful Launderette," by Stephen...

  • In my view: Expert comment.  // Marketing (00253650);9/23/2009, p6 

    In this article the author comments on the inability of Channel 4 (C4) to handle big issues in the media industry in Great Britain. The author explains that the company has achieved a good performance under the management of its chief executive officer Andy Duncan but failed to handle big issues...

  • C4 offers Hollyoaks clips on demand. Jones, Gareth // New Media Age;12/1/2005, p1 

    The article reports on the launch of a series of new broadband and mobile services by cable television network Channel 4 in December 2005. The broadcaster decided to restructure its "Hollyoaks" Web site as part of its planned television program extension initiatives. To allow viewers who have...

  • Something Old, Something New, Something Borrowed From Something Blue: Experiments on Dual Viewing TV and Twitter. Cameron, Jaclyn; Geidner, Nick // Journal of Broadcasting & Electronic Media;Sep2014, Vol. 58 Issue 3, p400 

    The use of second screens to dual-view television and social media is exponentially increasing. As a result, television producers are increasingly augmenting television content with social media comments from viewers, which may serve as a type of real-time public opinion indicator. The current...

  • T4 goes tea-time with Channel 4 festival slots. Cardew, Ben // Music Week;7/24/2010, Issue 29, p8 

    The article reports on the live broadcasting of four festivals by Channel 4 which include T4 on the Beach on July 4, 2010, V Festival on August 21-22, and Bestival on September 9-12.

  • Does Audience Participation on Facebook Influence the News Agenda? A Case Study of The Rachel Maddow Show. Jacobson, Susan // Journal of Broadcasting & Electronic Media;Jul2013, Vol. 57 Issue 3, p338 

    Social media have been theorized as being able to break the press' monopoly on agenda-setting, giving the public greater influence over which stories are covered in the news. This study uses a cross-lagged panel analysis to determine to what extent audience conversations on The Rachel Maddow...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics