Be edgy, informative, collaborative and cool

Bomser, David
February 2011
Credit Union Times;2/2/2011, Vol. 22 Issue 4, p17
The author discusses the modernization of the methods of communication in developing healthy relationship with customers of credit unions. He believes that credit union must take measures to interact with Generation Y customers. He also suggests that credit unions should respond to negative feedback instead of deleting it in order to build healthy relations with customers and should acknowledge customers for their positive comments.


Related Articles

  • HELP MEMBERS GO FROM THE MARGINS TO THE MAINSTREAM.  // Credit Union Management;Jan2006, Vol. 29 Issue 1, p12 

    The article focuses on the initiatives the credit unions are taking to help unbanked or margin customers to turn up into mainstream members. This credit union strategy can establish profitable, long term member relationships. In this context, the article overviews a guide book released by the...

  • Big Idea.  // PRWeek (U.S. Edition);Apr2013, Vol. 16 Issue 4, p18 

    The author discusses the concept of moments of truth in marketing and how to use it effectively for making relationship with customers and to get the proper feedback of any product or service of a company.

  • Significant Opportunity For SEG Penetration Remains. Ortiz, Lauralee // Credit Union Journal;1/13/2003, Vol. 7 Issue 2, p16 

    Discusses how credit unions in the U.S. can establish profitable relationships with businesses and their employees who need the products and services that they offer. Need to position the credit union to the sponsoring firm as offering a no-cost benefit; Need to offer enrollment incentives.

  • Canadian CUs Band Together To Negotiate IT Deal. Jepson, Kevin // Credit Union Journal;8/19/2002, Vol. 6 Issue 33, p12 

    Reports on the formation of ad hoc coalition of credit unions for better price and efficient products in Canada. Plight over the management of banking electronic payments; Emphasis on the importance of forming member relations management; Management of loan origination.

  • Discover member-driven excellence. Fay, Mike // Credit Union Magazine;May2001, Vol. 67 Issue 5, p41 

    Focuses on the `member-driven excellence' strategy designed for credit unions. Suggestions for managing a member relationship; Function of contact centers; How to improve member service.

  • Searching for the true meaning of CRM. Totty, Patrick // Credit Union Magazine;Sep2003, Vol. 69 Issue 9, p84 

    Focuses on the importance of customer relationship management (CRM) in credit unions in the U.S. Description of CRM; Benefits of CRM to an organization; Strategies of CRM. INSET: NEXT-GENERATION FINANCIAL MANAGEMENT.

  • Security Service CRM.  // Credit Union Times;12/7/2011, Vol. 22 Issue 46, p21 

    The article reports on the implementation of a new customer relationship management system in phases at the Security Service Federal Credit Union in San Antonio.

  • CRM helps engage members. Sievewright, Mark // Credit Union Magazine;Jan2002, Vol. 68 Issue 1, p28 

    Deals with the significance of customer relationship management (CRM) to meet members' needs at credit unions. How CRM develops sales and service strategies; Factors that must be addressed by a CRM strategy; Value of CRM to the financial services industry.

  • Before Jumping Into CRM, Look First. Kassing, Jay // Credit Union Journal;8/12/2002, Vol. 6 Issue 32, p6 

    Focuses on credit union's customer relations management. Need for a sales-focused environment.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics