Insight: Marcel Fenez on Media … How to put an end to the privacy debate

September 2011
Campaign Asia-Pacific;Sep2011, p24
The article presents the author's views on privacy on the internet and social networks. The author believes that developments within the advertising industry which may also raise regulatory worries include location-based advertising, proximity marketing and addressable advertising. The author suggests that data mining and security will result in consumers not receiving frivolous marketing messages.


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