TITLE

Tracking DRTV orders leads to smarter media placement

AUTHOR(S)
Brechner, Irv
PUB. DATE
December 2011
SOURCE
Direct Marketing News;Dec2011, Vol. 33 Issue 12, p17
SOURCE TYPE
Periodical
DOC. TYPE
Opinion
ABSTRACT
In this article the author discusses the development in direct response TV (DRTV) campaigns.
ACCESSION #
67496778

 

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