Paradiso, Michael
July 2011
B to B;7/11/2011, Vol. 96 Issue 8, p7
In this article the author reflects upon the importance for businesses to lay stress on brand management to attract target audience.


Related Articles

  • 21ST CENTURY ADS- ADDS MORE. SRIVASTAVA, PRIYANKA; RAMI, ASHISH // International Journal of Research in Computer Application & Mana;Feb2013, Vol. 3 Issue 2, p116 

    'Need' generates a 'need to innovate'. To match steps with the progressing time, smart generation and increasing competition, companies are changing their advertising strategies, to generate a unique brand positioning. This article explores how the advertising companies design ads keeping in...

  • Web videos another chance to make it as big as the idea itself. Peck, Tony // Media: Asia's Media & Marketing Newspaper;6/3/2005, p14 

    ``The article reports that brands are now using the web to run video advertisements. It's hardly news that the web has a big role to play in promoting brands. Adding the element of video is just another tool in the armory. The article states that there are several advantages of this. One saves...

  • Success Is In The Telling. Guber, Peter // Playthings;Jun/Jul2008, Vol. 106 Issue 6, p10 

    The article offers tips for toy manufacturers on how to motivate retailers or customers to buy the products. It recommends them to develop consistent, relevant and certain action-oriented stories with embedded product information. Manufacturers should determine their target audience, and use...

  • New luxury brand positioning and the emergence of Masstige brands. Truong, Yann; McColl, Rod; Kitchen, Philip J. // Journal of Brand Management;Mar2009, Vol. 16 Issue 5/6, p375 

    New luxury brand positioning strategies often combine a high perceived prestige with reasonable price premiums in order to attract middle-class consumers. These strategies are radically different from those implemented by traditional luxury brand owners, who maintain a strict consistency between...

  • Lucozade targets males with contagious strategy. Gardner, Rachel // Campaign;10/15/2004, Issue 42, p16 

    The article provides information about the soft drink making company, Lucozade Energy in relation to its advertisement campaigns. Lucozade Energy has always seemed a brand obsessed with physicality. Previous campaigns featuring the pneumatic Lara Croft have emphasized the benefits of the glucose...

  • Best of the blogs from Caterersearch.com.  // Caterer & Hotelkeeper;1/29/2009, Vol. 198 Issue 4562, p14 

    A blog on target audience is discussed.

  • target audience.  // ICSC Dictionary of Shopping Center Terms;2005, p152 

    A definition of the term "target audience," which pertains to consumers that advertisers want to reach, is presented.

  • target consumer.  // ICSC Dictionary of Shopping Center Terms;2005, p152 

    A definition of the term "target consumer," which pertains to a specified audience for which an advertising message is designed, is presented.

  • Great ape gestures: intentional communication with a rich set of innate signals. Byrne, R. W.; Cartmill, E.; Genty, E.; Graham, K. E.; Hobaiter, C.; Tanner, J. // Animal Cognition;Jul2019, Vol. 22 Issue 4, p471 

    Great apes give gestures deliberately and voluntarily, in order to influence particular target audiences, whose direction of attention they take into account when choosing which type of gesture to use. These facts make the study of ape gesture directly relevant to understanding the evolutionary...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics