TITLE

CONNECTING IN A CRISIS

AUTHOR(S)
Rayner, Wendy
PUB. DATE
April 2011
SOURCE
B&T Magazine;4/15/2011, Vol. 61 Issue 2739, p25
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
The author reflects on the challenges brought about by the economic and social conditions in New Zealand (NZ) and how NZ brands started to look for ways to genuinely connect with consumers.
ACCESSION #
60259937

 

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