TITLE

Use NPSto change face of business

AUTHOR(S)
Wiseman, Andrew
PUB. DATE
February 2011
SOURCE
Marketing Week;2/24/2011, Vol. 34 Issue 8, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
In this article, the author reflects on the use of net promoter score (NPS) techniques by companies to collect data, and measure customer advocacy.
ACCESSION #
59250618

 

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