Dubai must move beyond the hype

Rogers, Danny
December 2009
PRWeek (London);12/4/2009, p12
Trade Publication
The author reflects on the financial crises faced by Dubai, United Arab Emirates which was aggravated by poor communication. He asserts the communicators in the region must reassess their work. He observes that Dubai authorities have been spending to much on promotion and hype but are not interested in revealing the complexities of their operations and financing. He argues that the city must prove itself as a mature, open and democratic state if it wants to continue its growth as a center for business and leisure.


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