TITLE

Making Sense of Social Nets

AUTHOR(S)
Wykes, Cameron
PUB. DATE
July 2009
SOURCE
Brandweek;7/6/2009, Vol. 50 Issue 27, special section p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
In this article the author considers the marketing value contained in social networking Internet sites. The central focus of the article is the author's contention that marketers need to look beyond traditional social networking sites such as Facebook to find emerging advertising opportunities. The author notes a trend toward specialized social network sites.
ACCESSION #
43237907

 

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