Making Sense of Social Nets

Wykes, Cameron
July 2009
Brandweek;7/6/2009, Vol. 50 Issue 27, special section p2
Trade Publication
In this article the author considers the marketing value contained in social networking Internet sites. The central focus of the article is the author's contention that marketers need to look beyond traditional social networking sites such as Facebook to find emerging advertising opportunities. The author notes a trend toward specialized social network sites.


Related Articles

  • Quick take.  // Revolution (14605953);Oct2008, p27 

    The article provides information on the Engagement Advertisements (ads) on the social networking website Facebook. It says that this format allows users to interact with ads on their profile and news feed, without leaving the site. The three types of such ads available on Facebook are Comments...

  • Online advertisers must accept risk of user-generated content. Nutley, Michael // Marketing Week;8/16/2007, Vol. 30 Issue 33, p17 

    The article reports on the problem of Facebook concerning the appearance of advertisements next to inappropriate content online in Great Britain. It states that Facebook did not allow advertisers to choose where their advertisements appear. It also cites that Facebook was unable to monitor the...

  • Facebook proposes 'engagement ads,' educates marketers. Klaassen, Abbey // Advertising Age;8/25/2008, Vol. 79 Issue 32, p18 

    The article discusses Facebook's advertising programs as of August 2008. It is said that the company may face difficulties in communicating to marketers exactly what it has to offer. Engagement ads, which are designed to be interacted with, are to join standard ads, which merely appear on the...

  • Facebook officially kills organic reach for brands. Akhtar, Omar // PRWeek (U.S. Edition);Jan2015, Vol. 18 Issue 1, p48 

    The article reports that the online social networking company Facebook will enable payment for advertisement on its Facebook pages for brands who want to use the social networking service.

  • Google+ Strategy vs. Facebook Shaping Up With Brand Pages. Boulton, Clint // eWeek;11/21/2011, Vol. 28 Issue 19, p13 

    The article presents a comparison of online social networks, Google+ from Google Inc., and Facebook, with reference to their brand pages features. It is stated that social media marketers don't quite view Google+ as a great platform for marketing opportunities. Also mentioned is that Facebook...

  • My space or yours? Schaal, Dennis // Travel Weekly Australia;7/13/2007, Issue 56, p6 

    The article focuses on using social networking sites to advertise products in Australia. According to the author, companies are building pages and furthering their marketing messages in a non-traditional ways on social-networking web sites such as MySpace and Facebook. He added that...

  • ECB goes online in bid to drum up support. Clifford-Marsh, Elizabeth // Revolution (14605953);Sep2008, p8 

    The article focuses on a digital campaign established by England and Wales Cricket Board (ECB) in Facebook Inc. The ECB account contains the game, A Bat for England, and a sponsored Facebook group which gives data on future games, tickets and competitions. Facebook users can also utilize one of...

  • 5 tips for optimizing your Face book marketing. Dunay, Paul // B to B;5/27/2009, Vol. 94 Issue 7, p4 

    The article offers tips for optimizing the marketing process using Facebook. A Facebook presence, like a Web site, is a fundamental tactic and is suggested to be on everyone's list of must-haves for social network marketing. There are two basic types of advertisements, display advertisements and...

  • FACING UP TO FACEBOOK. Peterson, Eric // ColoradoBiz;Oct2010, Vol. 37 Issue 10, p42 

    The article discusses the impact of social media, particularly Facebook, which adds a new direction to marketing in the U.S. It cites statistics that Facebook scores 10% of the total time spent on the Internet, which underscores the significance of social media as a major element of...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics