TITLE

Create the luxury X factor

AUTHOR(S)
Grier, Ken
PUB. DATE
February 2009
SOURCE
Brand Strategy;Feb2009, Issue 229, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Opinion
ABSTRACT
In this article the author shares his insights on branding strategy. He states that it is important to give the brand its unique identity by using innovation and partnerships to strengthen luxury positioning. He adds that it is important to work with partners who truly share the company's values and show obsessive attention to details.
ACCESSION #
36902505

 

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