TITLE

Carrefour: domestically challenged

PUB. DATE
April 2005
SOURCE
MarketWatch: Global Round-up;Apr2005, Vol. 4 Issue 4, p71
SOURCE TYPE
Market Research Report
DOC. TYPE
Market Research Report
ABSTRACT
The article reports that Carrefour company has developed a strategy on price alignment and divesting retail formats in low performing markets. The marketing strategy was developed after the company has suffered a net income fall for 2004. The four-pillar growth strategy aims to improve the company price image, boost customer traffic in its key French hypermarket stores, improve profitability, and accelerate growth for the 2006 to 2006 period.
ACCESSION #
20949783

 

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