TITLE

'IM WESTEN NICHTS NEUES': A BESTSELLER IN CONTEXT

AUTHOR(S)
Bance, A. F.
PUB. DATE
April 1977
SOURCE
Modern Language Review;Apr1977, Vol. 72 Issue 2, p357
SOURCE TYPE
Academic Journal
DOC. TYPE
Literary Criticism
ABSTRACT
This article focuses on the book "Im Westen nichts Neues," by Erich Maria Remarque. The book represent a unique publishing event. And yet, perhaps because of its phenomenal commercial success, it has received relatively little serious discussion. No one would want to claim for the novel a place in the ranks of first-class literature, but nonetheless a work so powerful in its effects deserves some appraisal. The house of Ullstein laid on a sales campaign unprecedented for the time, enormous numbers of review copies being sent out and all the resources of the great publishing house put at Remarque's disposal. Within twelve weeks of its appearance, its German sales had already reached half a million copies, and by then it had been translated into fourteen languages. Remarque certainly shows all the popular novelist's facility for smoothing the reader's path, in this case by means of a setting evoked with sufficient realism, yet not stretching the reader's imagination too much; a varied pace created by stirring events alternating with restful periods of calm.
ACCESSION #
17349807

 

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