TITLE

Rethink of brand trade promotion spend is essential

AUTHOR(S)
Hamson, Liz
PUB. DATE
June 2013
SOURCE
Grocer;6/22/2013, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Letter
ABSTRACT
A letter to the editor is presented in response to the article "Deal Volumes Flat in May But Are Still Up 28% on Last Year" in the June 8, 2013 issue.
ACCESSION #
88862466

 

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