TITLE

'Premium' brand vanity

AUTHOR(S)
Pinnington, Danielle
PUB. DATE
March 2013
SOURCE
Grocer;3/16/2013, Vol. 236 Issue 8096, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Letter
ABSTRACT
A letter to the editor is presented concerning the market position of premium brands, which is affected by the distribution choices or marketing strategy in Great Britain.
ACCESSION #
86714452

 

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