TITLE

Letters

AUTHOR(S)
Wilkie, Natalie; Martin, Melanie; Smith, Robin; Boorman, Chris; Bennett, Michael; Rogers, Joel; French, Derek; Vick, Tom; Tomlin, Nick
PUB. DATE
September 2007
SOURCE
Marketing Week;9/13/2007, Vol. 30 Issue 37, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Letter
ABSTRACT
Several letters to the editor are presented in response to articles in previous issues in 2007 including the concept on how marketing agencies and clients view viral marketing in the August 30 issue, the difficulty of managing a brand in a social media environment and the ways the communications industry in Great Britain trains and retains its talent in the August 30 issue.
ACCESSION #
26757539

 

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