TITLE

Letters

AUTHOR(S)
Scott, Paul; Moore, Ian; Rigby, Jo; Burns, Damian; Tomkins, Mark
PUB. DATE
July 2004
SOURCE
Marketing (00253650);7/28/2004, p31
SOURCE TYPE
Trade Publication
DOC. TYPE
Letter
ABSTRACT
Presents several letters to the editor on topics related to marketing. Comments on the quality of service at the EasyJet Airline Co. Ltd; Significance of focus groups in Marketing; Issues related to the potential of Internet advertising.
ACCESSION #
14047571

 

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