Scott, Paul; Moore, Ian; Rigby, Jo; Burns, Damian; Tomkins, Mark
July 2004
Marketing (00253650);7/28/2004, p31
Trade Publication
Presents several letters to the editor on topics related to marketing. Comments on the quality of service at the EasyJet Airline Co. Ltd; Significance of focus groups in Marketing; Issues related to the potential of Internet advertising.


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