TITLE

Pringle look goes with a swing

AUTHOR(S)
Jones, Morag Cuddeford
PUB. DATE
April 2003
SOURCE
Brand Strategy;Apr2003, Issue 170, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Interview
ABSTRACT
Interviews chief executive officer Kim Winser of Pringle on the transformation of the business strategy of the company. Reliance of the company on a sponsorship deal; Identification of the beautiful heritage of the products of the company; Maintenance of the production of the products of the company in Scotland.
ACCESSION #
9539751

 

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