TITLE

Insight: Search evolves to fit the conversation

PUB. DATE
July 2012
SOURCE
Campaign Asia-Pacific;Jul2012, p30
SOURCE TYPE
Periodical
DOC. TYPE
Interview
ABSTRACT
The article presents an interview with Gareth Mulryan, managing director of Performics Asia-Pacific. He discusses how brands make proper use of social networks in search. He also discusses things for brands that should be considered in searchmarketing. He also discusses the impact of Bing's inclusion of Facebook and Twitter on users of Google.
ACCESSION #
78037336

 

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