Insight: Search evolves to fit the conversation

July 2012
Campaign Asia-Pacific;Jul2012, p30
The article presents an interview with Gareth Mulryan, managing director of Performics Asia-Pacific. He discusses how brands make proper use of social networks in search. He also discusses things for brands that should be considered in searchmarketing. He also discusses the impact of Bing's inclusion of Facebook and Twitter on users of Google.


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